At REDEFINE FZC LLC (“REDEFINE”, “we”, “our”, or “us”), we are committed to protecting your personal data in accordance with the laws of the United Arab Emirates, including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), as well as applicable international data protection principles where cross-border transactions apply.
This Privacy Policy explains how we collect, use, store, disclose, and protect your personal data when you access our website or purchase our products.
- Information We Collect
We may collect the following categories of personal data:
- Personal identification details (name, email address, phone number, billing and shipping address)
- Payment and billing information (processed securely through authorized third-party payment gateways; REDEFINE does not store card details)
- Order and transaction history
- Technical data such as IP address, browser type, device information, cookies, and usage analytics
- Purpose & Legal Basis of Processing
Your personal data is processed for legitimate business purposes, including:
- Processing and delivering orders
- Managing customer relationships and support requests
- Communicating order updates and service notifications
- Improving website functionality, products, and customer experience
- Sending marketing communications only with your explicit consent
- Complying with UAE laws, free zone regulations, tax obligations, and cross-border trade requirements
- Data Protection & Retention
We apply appropriate technical and organizational safeguards to protect personal data against unauthorized access, loss, misuse, or disclosure.
Personal data is retained only for as long as necessary to fulfill contractual, legal, or regulatory obligations in the UAE and other applicable jurisdictions.
- Data Sharing & Cross-Border Transfers
We do not sell or rent personal data.
Data may be shared strictly with authorized third parties such as:
- Payment processors
- Courier and logistics providers
- IT and website hosting service providers
Where data is transferred outside the UAE (including to the Philippines), such transfers are conducted in compliance with UAE PDPL requirements and subject to appropriate data protection safeguards.
- Cookies
Cookies are used to enhance functionality, analyze traffic, and improve user experience. You may disable cookies via your browser settings; however, some website features may not function correctly.
- Your Rights
Subject to applicable laws, you have the right to:
- Request access to your personal data
- Request correction of inaccurate data
- Request deletion where legally permitted
- Withdraw consent for marketing communications at any time
- Updates to This Policy
REDEFINE reserves the right to amend this Privacy Policy at any time. Updates will be posted on this page and become effective immediately upon publication.
- Contact Information
Legal Entity: REDEFINE FZC LLC
Trade License No.: 262753761888
Email: customerservice@redefine.ae
Phone: +971 58 681 2080
Registered Address: BC-888610, 26th Floor, Amber Gem Tower, Ajman, United Arab Emirates
